Comments on: The PR Firm as Anti-Signal

By: Erik Mitchell

Erik Mitchell — Sun, 29 Nov 2009 14:34:18 +0000

Thank you for the valuable link to Zombo.com. I found it very useful. I’ve had a very productive morning because of the useful tools they have there.

By: Akusu

Akusu — Wed, 25 Nov 2009 20:27:49 +0000

Oh. No. I rarely do.

I’ll have to listen to it when I get home.

By: Timothy B Lee

Timothy B Lee — Wed, 25 Nov 2009 20:24:05 +0000

Akusu, did you have your sound on? I found it funny anyway.

By: Akusu

Akusu — Wed, 25 Nov 2009 20:07:11 +0000

I don’t get the Zombo thing… I got the impression it was just a test to see how long I’d stare at barely visible colored circles.

I think what you’re talking about is a fundamental shift in networking techniques that seems to have left some PR departments behind. Which is ironic, who would have thought that a network would change how people network.

By: Rhayader

Rhayader — Wed, 25 Nov 2009 19:52:58 +0000

I think it’s also because the act of hiring a PR person is a pretty clear signal that the client doesn’t “get” the web

Yeah I think that could even extend beyond the tech industry. The more lackeys and lawyers and publicists a company employs, the more you have to wonder what’s being hidden. For me anyway, it gives an impression of evasiveness and spin, which in many ways is the opposite of competence.

By: S.

S. — Wed, 25 Nov 2009 16:03:52 +0000

And then there are the PR people who comment repeatedly on blog posts, pretending to be ordinary readers…