Following up on his video on the evolution of remix culture, Julian contrasts top-down and bottom-up visions of culture:
Current intellectual property law frowns on “copying” as opposed to mere “influence.” If I write and record a song that is manifestly influenced by the sound of the Beatles, that’s just how culture works; if I remix or reperform a medley of their songs, that’s infringing. One way to think about the distinction is to ask how much mutation of the original work has occurred in my head before I send it out into the world. We can imagine my sitting with a guitar playing “Taxman,” beginning by improvising new lyrics, and gradually altering the melody until I’ve produced a song that is sufficiently transformed to count as an original work, though perhaps still a recognizably Beatlesesque one. I’m free and clear under copyright law just so long as I only record and distribute the final product, which consists of enough of my own contribution that it no longer counts as a “copy.”
Implicit in this model is the premise that creativity is fundamentally an individual enterprise—an act of intelligent design. Yet so much of our culture, historically, has not been produced in this way, but by a collective process of mutation and evolution, by the selection of many small tweaks that (whether by chance or owing to some stroke of insight) improve the work, at least in the eyes of the next person to take it up. Perhaps ironically, this is the kind of evolutionary process by which myths evolve—myths of life breathed into mud, or of Athena springing full-grown from the head of Zeus. Our legal system now takes these evolved myths as its paradigm of creation.
